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Top tips - customer care
- Make it a habit in
your organisation to treat your customers as if they really matter.
Treat each customer as if they are the only one - and then they
never will be. Do not pre-judge customers, treat them all as
equal
- Also apply this
approach towards your internal customers to ensure an effective and
healthy customer-supply chain.
- Questionnaires are
just one way to measure our customers' levels of satisfaction.
Consider all the contact points we have with our customers (marketing,
sales, accounts, design, delivery, service, and so on). Ask for each
of these "how can we use that contact to understand better what our
customers think of us and what they need from us?" It's also worth
asking "what can we do differently at those points of contact to
improve that customer's satisfaction?"
Download or print these tips
Articles
What it means to be customer driven
Bob Hazell. Director
of Advanced Training shows how it is easy to lose customer focus and
instead begin to focus on internal issues.
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