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description |
A choice
of 3 workshop formats to meet your requirements and budget, which
will show you 105 simple, easy and powerful ways to maximise the
word of mouth business for your company at nil / min. cost. This
course compliments any sales training and offers alternative ideas
and strategies to gain warm referrals, sales and customers.
Workshop Formats (up to 20 delegates)
Half day - Excellent coverage with 2 exercises
Full day - Comprehensive coverage with 4 exercises
Workshop Programme - The most powerful, productive and successful
training format ever devised. A one day full “Boot Camp” seminar,
followed by 4 x 2 hour workshops, held over following 4 weeks or
months.
Delegates follow a set programme with tasks to complete and targets
to achieve, produces very high results.
Full support, training, monitoring and motivation provided
throughout programme.
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who
should attend |
• Any
business owners who are fully customer focused and are seeking to
move up to their next level of growth
• All people involved in the sales, marketing, customer account and
relationship process
• People needing to improve their positioning, lead generation,
sales rates, profits and business growth |
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features |
Outline
Content
• What is the referral marketing model and how it can successfully
work in your business
• Database marketing
• Marketing plan and budget
• Increasing your “Referral Branding”, status and market leadership
• Maximising reasons for people to do business with you and refer
you
• Strategic customer care programme – the main source of long-term
referrals
• Utilising CRM into a powerful customer communication and loyalty
programme
• 105 simple, powerful strategies and ideas to gain maximum referral
leads
• How to best use incentives to increase referral response |
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format |
Tutorial
presentation of ideas, concepts and techniques with full delegate
participation. Using a combination of practical exercises, group
work, business scenario role-play and case studies to identify how
recognised best practice can be applied to improve business results. |
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benefits |
1.
Delegates obtain many additional innovative, simple, powerful and
proven lead generation ideas and strategies
2. Increase delegate’s leads, customers, sales, profits, customer
satisfaction & loyalty, long-term business growth
3. Too greatly reduce delegate’s marketing costs, time spent on
marketing and challenges from competition
4. Too gain best positioning for negotiation
5. Best practice on database and CRM programme, marketing plan and
budget
6. Over 26 ideas on how to maximise “Referral rating & brand”
7. Strategies: 105 powerful ideas and referral strategies
8. How to develop your customers into the “sales force” of your
business
9. How to get other businesses to enthusiastically sell your
products and services
10. How to develop a “Strategic Client Care Programme”, a “referral
generating machine” for your business
11. How to increase and justify the prices of your products and
services
12. Many powerful strategies to best use incentives for maximum
response
Plus many more…….
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