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Marketing Consultancy
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Using consultancy as an
option allows the organisation to utilises an expert resource to
help define the issues, develop a solution and to implement any
necessary changes. Coaching and marketing training may form part of
the solution.
Typical consultancy assignments include:
Customer Research & Competitive Benchmarking
Marketing & Sales Organisational Reviews
Customer Strategy
New Product Development
Organisational Change
A consultancy assignment usually follows the following stages
1 Identifying the issues
2 Identifying causes and reasons
3 Developing options / Selecting options
4 Developing action plans and strategies
5 Communicating new ways of working
6 Implementing the changes
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