Key Account Management Training
|
|
|
| description | A one or two day workshop for those who need to select, manage and develop key accounts. |
| who should attend | Those who are in a strategic sales role who have an interest in the overall development of the business. Those who want to develop accounts, not just get existing business. |
| features |
What are Key Accounts? Definitions Facts about Key Accounts Their unique marketing window Their unique marketing strategy Their unique products and services Targeting Key Accounts Making the use of our resources Underpinning our business Succeeding in a tough market Selecting high volume and margin generators Setting our account objectives Key Account Management What KAM means How to manage accounts Pitfalls to avoid Bringing value to the relationship Developing Strategy How we relate the account How they relate to their market Tools and techniques for selection and management of accounts |
| format | Tutorial presentation of ideas, concepts and techniques with full delegate participation. Best run as a practical workshop where the selection process is used. |
| benefits |
Best use
of sales resources Development of long term strategic partnerships Improved turnover and margin Practical, down-to-earth and easy to understand Motivation of the delegates to increase performance |
