Relationship Marketing & Lifetime Value
|
|
description |
A one or two-day workshop to
explore the principles of relationship marketing and customer
lifetime value and their implications for proposition development
and marketing communications. |
| who
should attend |
Marketing or sales personnel
responsible for product and proposition development or for customer
strategy & management |
| features |
Relationship marketing v transactional marketing
Customer lifetime value
Customer profiling
Assessing customer risk & opportunity
Identifying & creating value
Value mapping
Developing & communicating value propositions
Perception mapping & competitive positioning
Consultative sales techniques
Developing value based marketing and sales communications &
collateral
Case study
Individual sessions - Delegates will be able to discuss their
particular issues in one-on-one discussions |
| format |
Tutorial
style presentation of concepts & techniques.
Full delegate participation in practical exercises and group work.
Exercises to help delegates apply principles in their own
organisation
One-on-one sessions |
| benefits |
Identification of customer importance & value
Development of stronger customer relationships
Improvements in customer retention & profitability |
