Advanced Marketing Strategy
|
|
description |
A one or two-day advanced
workshop that explores how to create powerful marketing strategies
and how to create a more customer-focused organisation |
| who
should attend |
Delegates with a basic marketing
training / Delegates completing Marketing Principles.
Senior level sales executives or managers from non-marketing
business functions. |
| features |
The
marketing strategy process
Competitive strategy / The Art of War (Sun Tzu)
Customer profiling, competitive positioning & product
differentiation
Customer research & competitive benchmarking
Perception mapping & competitive positioning
Customer strategy, relationship marketing & lifetime value
SWOT analysis and portfolio management
New product development / Marketing of new technology products
Consultative sales techniques
Developing a marketing led organisation
Marketing case study
Individual sessions - Delegates will be able to discuss their
particular issues in one-on-one discussions |
| format |
Tutorial
style presentation of concepts & techniques.
Full delegate participation in practical exercises and group work.
Exercises to help delegates apply principles in their own
organisation |
| benefits |
Identification of optimum competitive positioning
Development of powerful marketing strategies
Creation of a customer focused organisation |
