Marketing Principles
|
|
description |
A one or
two-day workshop covering the most important and fundamental aspects
of marketing |
| who
should attend |
Newly
appointed marketing personnel.
Non-marketing personnel requiring a marketing awareness.
Sales executives requiring a greater marketing understanding.
Managers from other business disciplines requiring marketing
training. |
| features |
What is
marketing?
The marketing planning process
The marketing environment
Customer segmentation
Market differentiation & positioning
The product life cycle
SWOT analysis
The marketing mix
Product
Price
Promotion
Place
People
Process
Customer service
Marketing strategy
Marketing organisation |
| format |
Tutorial
style presentation of concepts & techniques.
Full delegate participation in practical exercises and group work.
Exercises to help delegates apply principles in their own
organisation |
| benefits |
Greater
understanding of customers and their requirements & expectations
Understanding of marketing tools & techniques
Development of a marketing mind-set
Identification of improvements to marketing activities |
