Effective
Telemarketing
|
| description |
Telemarketing training: A
one day workshop exploring the basic rules of telemarketing in a
down to earth and practical way. When done correctly telemarketing
is a powerful way to improve sales and get appointments. When done
wrongly it becomes a source of annoyance to the client. This
course helps to overcome resistance, and gives confidence to those
who pick up the telephone to
make the calls. |
| who
should attend |
All
staff at the "sharp end" of telemarketing who would like
to increase their confidence on the telephone by knowing what to
say.
Those who need to know how to go about a telemarketing campaign,
including measuring the success rates. |
| features |
Setting
up the Campaign
Campaign objectives
Determining who to hit and in what numbers
Planning the approach
Mail shots - the how and the why
Qualifying prospects
Making the call
How to prepare for it
knowing what to say
Developing a simple script
Tone and pacing on the telephone
Overcoming objections
Telephone negotiation
Keeping control of the call
getting commitment
Measuring Success
Making sensible notes
using information to assess results
Attitude – the ultimate solution
The value of positive thinking
Positive habits = positive results
Maintaining control over emotion & feelings
How to develop the win-win success attitudes |
| format |
Tutorial
presentation of ideas and concepts with delegate participation
encouraged, to identify where the concepts can best be applied in
the workplace to improve results.
Powerful use of the telephone training apparatus to give delegates
the confidence that when they leave the course, they can do it! |
| benefits |
Improved
business results through more professional contact with customers.
Increased delegates' confidence in their own ability.
More sales and more quality appointments.
Less time wasted chasing no-hopers. |
